Chatbots are driving digital innovation through a mix of low development costs and the large potential user base of platforms like Facebook, with 1 billion monthly active users on Facebook Messenger. Pan Macmillan, as a publisher, was quick to spot the opportunity for some best-in- class creative chatbot innovation.

Their friendly discovery chatbot leads you through a path based on questions which unfolds by talking to an automated  rst-person protagonist. This helps you discover relevant books for all situations,  nd out more information and eventually buy the book, through a buy button back to Macmillan.

However, while Pan Macmillan had all the ingredients to create a rich environment with compelling characters, rich story-worlds and amazing authors, they needed a centralised source of all their metadata, which could be accessed through one API and delivered to multiple platforms.

The solution was the Supafolio API providing Pan Macmillan with the ability to pull all their metadata via one API call and display it on FaceBook quickly, easily and cost-e ectively, elements which are the key to innovation.