We examine 2025's top audio trends including platform battles, consolidations, time-based models, AI audiobooks, and evolving rights.
The evolution of Christmas literature from moral tales like A Christmas Carol to modern works blending nostalgia, humour, and realism.
Selecting the right BISAC categories is crucial for maximising a book's discoverability and sales potential.
Listen as Kris Kliemann speaks to Lynette Owen OBE about her book 'Selling Rights', now in its 9th edition – a must watch!
Ensuring that your website is accessible to all users is not just a matter of inclusivity but also a crucial aspect of legal compliance.
We talk publishing with Beth Lewis, director of PCPA & Principal at Getting2Transformation.
The global audiobook industry is experiencing an explosive rise, captivating listeners from all corners of the globe...
Social media boosts sales but according to Nielsen, you must tailor messaging, content and featured books to engage different audiences.
We explore the difference the free ChatGPT or subscription-based ChatGPT Plus for faster, advanced GPT-4 and enhanced features.
Supadu has compiled a list of ways to reduce Cart Abandonment from research carried out by The Baymard Institute.
Enjoy these 10 top tips from industry expert JJ Engelbrecht will set you on the path to social media success!
Our tips to successfully improve your website to drive sales and go on to build a direct-to-consumer (D2C) community...
Explore the importance of book descriptions and ways to capture a reader's attentions
Maximize book sales with Flywheel! Using AI and crafted algorithms, it uncovers hidden backlist opportunities, boosting sales and discoverab
We spoke to George Walkley, an independent consultant, publishing expert and academic researcher.
Has Santa Claus always been a plump man with a white beard in a red and white suit? We explore the origins of the outfits behind the legend.
We spoke to Sarah about her new novel, The Lost Art of Silence, and setting up the famous Travel Bookshop from the film Notting Hill.
We explored this contentious issue and the impact of censorship for authors and readers.
We spoke to Oliver about IPG, accessibility, AI, working internationally and the Zero Carbon Academy.
In a rapidly digital world, are book fairs still crucial for publishers to connect and conduct business?
Leah discusses her mission to expand narratives of people of colour and give them the platform to share their stories.
Translated fiction & graphic novels are captivating younger readers under 35, driving a 22% increase in sales. We explore why...
We spoke to Richard about his debut book My Back Pages; An Undeniably Personal History of Publishing 1972-2022, and Mensch Publishing.
Book clubs are an excellent way for improving child development, as well as a great way to access new diverse audiences...
We spoke to Dr Fletcher-Jones about his publishing career, becoming an author and his next archaeology adventures!
While AI presents numerous opportunities for the publishing industry, what impact will it have for publishers?
We spoke to Kirsty about Andrews McMeel Publishing, the bestselling poet, Rupi Kaur, and advice for budding poets and publishers.
TikTok has collaborated with HarperCollins, WH Smith and Bookshop.org, by adding a specific category for BookTok to their TikTok Shop.
We spoke to Cynthia about The History Press, including their recent title on Ukrainian resistance, and her award-winning performance poetry.
How and where you print is a question being mulled over in publishing houses across the globe, so what are the supply chain alternatives?
Angela Bole is Chief Executive Officer of Firebrand Group. We spoke to her about her new role, her love for books and her book club.
World Book Day is an annual worldwide movement celebrating the world of books and reading. Read about its history and events in 2023!
The memoir of the son of the King; how has Prince Harry's recent book been received in the UK and globally?
EDIB stands for Equality/Equity, Diversity, Inclusion and Belonging. We spoke to Valarie about her role in EDIB and why it is so important.
Through the distribution of Celtic books, Casemate feel they are connecting the Celtic diaspora with their ancestral home.
80% say that video helped to increase sales and 92% who use video say it’s a key part of their marketing strategy - how can you get started?
Blog tours are a fantastic way for authors and publishers to work together to promote a title - what are they and why are they effective?
Linda Bennett founded Gold Leaf in 2001 to provide market research & business development support for publishers and is a crime writer.
Culturally, we romanticise the food-stained pages of a print cookbook, a sentimental item that can be passed down through generations.
We meet Davida Breier, author of Sinkhole and Director, HFS and Co-Director, Marketing & Sales at Johns Hopkins University Press
Print-on-demand technology allows books to be printed as they're ordered. How can POD enhance your backlist and what are the drawbacks?
The 2022 Booker Prize Longlist includes the youngest and oldest authors ever to be nominated and two first-time publishers.
Louisa Symington co-runs Books at the Barn, a series of Author Talks in the UK – speakers include Frank Gardner, Lucy Worsley, Terry Waite
Consumers, especially younger generations, crave the immediacy and digestible experience of a short video. How can you hop on this trend?
From celebrity-run book clubs, Instagram lives or getting your old friends back together, book clubs are on the up! Join this space!
LBF was full of TikTokTalk! So what's going on with BookTok, how can you get started and how can Supadu help?
Lucy McCarraher, the founder of Rethink Press & author of 13 books, discusses hybrid publishing, female authors and the Business Book Awards
Bookshop.org is a UK based corporation with the mission to “financially support local, independent bookstores" – should you be using it?
Lucy Myers, Managing Director of visual arts publishers Lund Humphries, talks to Supadu about their list, events and partnerships.
From dazzling new debuts to long-awaited releases from bestselling authors, 2022 has some great books in store!
Nick Newlin discusses The 30-Minute Shakespeare series and getting young people excited about Shakespeare!
With the boom of print sales, rise of escapism and #booktok generating huge sales, it looks like reading isn’t just a lockdown craze!
Sustainability is starting to receive some promising and long-awaited attention within the industry. What can you do to help?
Dr Katie Sparks discusses Cloudaloud, the children's audiobook subscription service that promotes independent listening.
Dan Lubart, founder of Iobyte Solutions, speaks to Supadu about MarketView and how publishers can measure performance data.
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata.
Backlist sales are crucial for any publisher but are far too often overlooked. Read 5 key tips to monetize your backlist here!
In conversation with Tyler Carey from Westchester Publishing Services, who has worked in publishing and technology for over 20 years.
From the virtual depths of TikTok, a new community of booklovers has emerged through the hashtag BookTok.
An interview with Michele Cobb, Executive Director of PubWest and the Audio Publishers Association.
PubWest helps publishers to connect, learn and succeed. Learn more about this community and how it supports its' members.
Supafolio is at the heart of many publishers' websites. Find out how it works and how it improves discoverability, site traffic and SEO.
An indepth conversation with David Hetherington, the Vice President for Global Business Development at Books International.
Stay on top of the most important industry developments and news updates by signing up for these free newsletters.
Broaden your publishing knowledge by reading some of these industry-specific books, hand-picked by a publishing expert.
A conversation with Emily Orford, Marketing Manager at Pluto Press, about radical publishing and Pluto Press' latest initiatives.
The winner of this year's International Book Prize has received worldwide critical acclaim - what is about and what makes it so good?
Is it good for children to listen to books instead of reading them?
We interviewed Boydell & Brewer's Digital Marketing Executive, Sofie Samuelsson and her journey into publishing and marketing.
We suggests three books for you to read this summer. From thriller to laugh-out-loud funny...
An interview with Alexandra Nicolajsen, Director of Social Media and Digital Sales at Kensington Publishing Corp.
We explore what publishing can do to challenge racial injustice.
Larry Bennett from Nord Compo talks to us about the growing market that make audiobooks more attractive for academic/UP publishers
SEO methodology can seem overwhelming and complex but there are lots of brilliant SEO tools available to help, such as Yoast
Many countries have seen a huge surge in book sales, particularly online...
Learn how adding the Amazon channel to your Supadu for Shopify store will further boost your discoverability.
Our ‘Supadu for Shopify’ is a structured templated, cost-effective eCommerce solution for brands, starting from £8k.
Find out how Thema (the multilingual subject category scheme) replaces BISAC and BIC in enhancing discoverability of books.
What are the goals for your website? Making sales, driving traffic, attracting authors? Here's our guide to measuring website effectiveness
Caroline Desrosiers, the Founder & CEO of Scribely, has contributed a comprehensive guide to improving Image SEO and Visual Search.
Product details pages need to be fast to load, informative and content rich – we identify the essential ingredients
How important is the printed book, compared to the growth of the digital publishing sector?
We explore how easy is it to create and sell audiobooks, the fastest growing sector within publishing.
Read our tips on Google Analytics, and learn what data to collect to make a difference.
2020 is the time to become accessible. Whether you’re looking to widen your audience or increase your site visibility, accessibility ...
Using a book sampler can increase user engagement, produce greater user retention and provide a massive boost in retail click rates...
New from Supadu! Our affordable beautiful templated website for a publishers starts at only $8,000
We explore the notable improvements and benefits...
We seamlessly ensure that your stock and inventory are integrated, as well as enhancing your product pages
Learn about the importance of individual title landing pages!
With the advent of the headless CMS is WordPress is needed at all?
Supadu meets Laura Summers, company founder of BookMachine, a specialist marketing and events agency for Publishers worldwide.
Supadu outlines how to embrace Amazon but invest in direct sales, title visibility and developing your own online community.
Our top tips on how to improve title visibility and achieve your campaign marketing objectives...
We explain some simple steps on how to improve your website’s accessibility ratings
Will Awad, Head of Digital Accessibility at Newgen KnowledgeWorks, discusses why accessibility is so important in today’s digital world.
Thad McIlroy explores how what is going to bring the reader to your book ahead of the competition?
We examine whether the desire for a fully custom website is soon to be an aspiration of the past.
Good Metadata + Good fast relevant content = improved discoverability & increase sales. Supadu answers publishers’ questions.
Metadata is the single most important contributory factor to discoverability & good SEO. Learn how you can improve yours
.jpg "The top six audio trends for 2025")
%20(5).png "The Evolution of Festive Literature: From Dickens to Today")
.png "A discussion between Kris Kliemann and Lynette Owen")
.jpg "Essential requirements for accessibility: navigating the latest standards")
.jpg "Beth Lewis in the Publisher's Chair")
.jpg "Are publishers targeting the right social channel for their books?")
.png "Reasons for Cart Abandonment")
.png "10 Essential Tips for social media success")
.jpg "Building a D2C community - the key factors to success!")
.jpg "The essential guide to book descriptions")
.jpg "Cynthia Hamilton in the Publisher's Chair")
.jpg "The multiple uses of audio/video: for marketing and as a content element")
