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Supafolio API

Supafolio API dynamically delivers content to publisher's websites, stores & marketing pages – it’s ‘the plumbing behind the scenes’ in most of our solutions and it's our #1 must-have product.

Developed specifically for publishers by Supadu, this powerful and versatile solution seamlessly ingests ONIX files, title management feeds, and various other data formats, transforming them into dynamic, web-friendly content.

Publishers can effortlessly integrate and update their catalogs across websites, landing pages, eCommerce stores, and marketing platforms—ensuring a consistently fresh and engaging user experience. With automatic daily updates, content remains current across all digital touchpoints.

It’s no surprise that 95% of Supadu customers rely on Supafolio.

Easy-to-use Supafolio platform

The user-friendly and cloud-based Supafolio dashboard lets publishers:

  1. Override data for improved flexibility in online and regional messaging.
  2. Add supplementary data for enhancement
  3. Create dynamic collections
  4. Manage website book carousels & grids 
  5. Apply custom business rules
Supadu website themes for publishers

Metadata enrichment for discoverability

Users can add supplementary content, such as audio files, videos, samplers, author info and external links, to their data which is then dynamically fed into their book details page.

Metadata enrichment enhances the discoverability of your content – by integrating more content, your books become more searchable, leading to higher engagement and improved user experience across all platforms.

Supafolio themes

Integration flexibility

Compatible with various website platforms, including WordPress and Shopify, it allows publishers to integrate the API without the need for a complete website overhaul.

Supadu website themes for publishers

What are the benefits?

Full control of product metadata

Supafolio lets you override your ONIX data, offering you greater flexibility to tailor your online messaging.

Metadata enrichment

Supadu allows you to add in video, audio, pdfs, external links and scheduled cover reveals which aren’t in original data files – useful when you want your website users to have a more immersive online experience.

On-the-fly collection creation

Curated title collections (e.g. ‘Holiday Reads’, ‘Mother’s Day Books’ or ‘Books on offer’) can be displayed on your website as a grid, a carousel or list within minutes.

Fast site search

Enabling customers to find what they’re looking for quickly and efficiently will help to increase conversions and increase ROI.

Custom business rules

Business rules can be applied to suit your needs – linking formats, imprints, catalogues as required ensures website content is fully connected.

Automatic Keyword Generator

Up to 500 keywords automatically created to ensure your titles are found simply and easily, driving title visibility

Saves time and money 

Our solutions are faster to market and dramatically lower costs. You don’t need to create a custom platform to achieve a custom solution!

Sitemap generator

For full search indexation of author and product pages. Guaranteed to enhance SEO.

Product boost

Controlling the weightings applied to products in the search results provides marketeers with the ability to promote key authors, recommended reads, push newer titles, and apply special promotions.