Publishers have a limited budget for marketing their backlist despite the backlist accounting for 70% of book sales. Increasing overall title visibility through updated metadata and the use of new BISAC codes is a good start as well as running promotional sales with discounts, and book bundling to clear old stock. However, there is a new way to guarantee success and you don't pay unless it has worked. 

Flywheel uses key metrics to identify opportune moments to run a campaign, such as past history and key events. It also enriches your metadata, saving time and money and ultimately ensuring increased discoverability which is all managed through a user friendly dashboard. This is particularly powerful for publishers seeking to revitalize their backlist titles and unlock hidden revenue potential. 

"Flywheel harnesses the power of AI-supported technology and proprietary data analysis algorithms to identify hidden opportunities in your backlist and maximize their sales potential and discoverability" 
‍Joshua Talent, Firebrand Technologies

The results on Amazon, in particular, have been excellent. The setup process takes some time, but after that the results are quick and resilient. This solution is based on tracking Amazon sales and the expected sales predictions before using the Flywheel service. Any sales the publisher makes beyond what was officially predicted is viewed as sales growth and a percentage is charged back for the service.

What is the Flywheel Effect?

When Amazon’s algorithms see that the product information on a title has changed, those algorithms will test the new metadata to see if it gives the title a higher chance of producing sales.  As this algorithmic testing occurs, the right metadata changes will ideally lead to more Glance Views (views of your product pages). More Glance Views typically result in more Sales, which then leads to an increase in Sales Rank.

If Sales Conversions also increase, the algorithm places the title higher in the search results. If all three of those milestones are achieved, the results create even MORE data for our Recommendation Engine to utilize—which leads to more metadata changes, which results in even more glance views, increased conversions, better sales rank, and so on and so forth. 

We call this the Flywheel Effect.

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Flywheel empowers publishers to increase sales and visibility of backlist titles without relying on costly advertising campaigns.

Any publishers who are interested in trying out the program please contact Joshua Talent at joshua@firebrandtech.com 

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