Publishers margins are under pressure and saving small amounts across the board can make a huge difference from both a sales perspective as well as author acquisition.
In a recent survey of what authors think about their publishers, the results made interesting reading. The survey was of more than 800 experienced authors, more than half had published 6 or more books and nearly 80% had a book published in the last year, with 56% published by one of the Big Five and 60% of authors from North America.
The respondents were impressed with the publisher’s editorial and design support but had very negative views on the marketing front with some 50% of authors giving a poor or non-existent rating.
Authors are more sophisticated these days with their own networks and their own ability to engage and drive readership. Whether a big five publisher or small independent or academic press, the results were the same across the board–authors feel neglected, are not asked for their feedback and would consider switching publishers. In fact, Amazon publishing was praised for providing good relevant feedback.
Top tips for how publishers can how help their authors on the marketing front
Listen to one another - don’t assume your author understands the industry. On the flipside, listen to your author.
