PCPA Adjunct Member Supadü is hosting a webinar for all Christian publishers on the latest trends in online book sales. Sarah Arbuthnot will share their suggested "Direct to Consumer" website and ecommerce checklist. This helpful resource will guid all those keen to sell directly from their website, as well as provide help on how Christian publishers can grow their D2C revenues without setting aside a huge expense budget! This webinar will be fun, lively and informative. Supadü will provide a helpful PDF after the webinar to all attendees.
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Recently Supadu and Books International launched a groundbreaking new D2C eCommerce offering combining Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers. Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across websites, blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.
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Enhancing title visibility is one of the key ways to boost your online book sales. From enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed.
World-leading metadata expert Graham Bell talks to Supadü about standards – ONIX 2.1 and 3.0, and BIC, BISAC and Thema subject codes. How does each standard benefit you, and how do the standards work together and encourage innovation?
Alex Murphy from Stison Publishing Solutions and Sarah Arbuthnot from Supadu discuss what you need to consider when creating successful ecommerce book stores.
Peter McCarthy, Director Consumer Insights, Ingram joins Supadu to discuss how an optimised website will drive sales, with a special focus on how Marketing Insights and website sales data can positively impact retail ‘off and online’.
In this webinar, hosted by Firebrand Technologies, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce. With guests Kyle Littlefield, Marketing Manager at Texas A&M University Press, and Alexandra Nicolajsen, Director of Social Media & Digital Sales at Kensington Books.