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Nashville, TN | September 24-26 The PUBLISHING INNOVATION FORUM is an in-person event where book publishing professionals from all sectors of the industry can come together, learn from from each other, and exchange ideas. You’ll hear how thought leaders from across the industry are adapting to the changing publishing landscape and pushing boundaries to lead their companies (and content!) into the future.
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Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, backlist sales are fast becoming an invaluable revenue stream. Join the Supadu team as we run through the journey of a backlist title from marketing campaigns to an effective website and store.
Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, “backlist sales” are fast becoming an invaluable revenue stream. Join the Supadu team as we run through tips for using your social and direct marketing channels, in conjunction with an effective website, to achieve an increase in backlist visibility and sales. Presented by Sarah Arbuthnot, Commercial, Partnerships and Operations Director, Supadu
In the first twenty minutes, we will run through the structure of how to set things up to create your Press’s Direct-to-Consumer retail experience with our teams. Joshua Tallent will add detail on metadata best-practices with an emphasis on the consumer experience. In the spirit of Latrice’s Office Hours, we will reserve the remainder of the session for questions from you, so that you know what can be done and the best way to get there.
For PubWest members only! Join the Supadu team to learn how Google Analytics can improve your website and marketing successes. We will explore what data to look at, what this data actually means and how you can use that information to refine your marketing activity and website effectiveness. We will also discuss the next generation of analytics, Google Analytics 4 (GA4) and what changes this will bring.
Supadu is very excited to be returning to Frankfurt Book Fair and would be delighted to meet other attendees. We will be exhibiting in the IPG Stand in Hall 6.2, stand number A76/77. Please drop by our stand or get in touch if you would like to arrange a meeting!