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Recently Supadu and Books International launched a groundbreaking new D2C eCommerce offering combining Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers. Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across websites, blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.
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PCPA Adjunct Member Supadü is hosting a webinar for all Christian publishers on the latest trends in online book sales. Sarah Arbuthnot will share their suggested "Direct to Consumer" website and ecommerce checklist. This helpful resource will guid all those keen to sell directly from their website, as well as provide help on how Christian publishers can grow their D2C revenues without setting aside a huge expense budget! This webinar will be fun, lively and informative. Supadü will provide a helpful PDF after the webinar to all attendees.
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Enhancing title visibility is one of the key ways to boost your online book sales. From complete metadata and enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed both within your website and outside. In this webinar/workshop, Supadu's Sarah Arbuthnot will discuss how to make the most of your website and social channels to promote both frontlist and backlist titles.
After a difficult 2021 with numerous strains on the supply chain, we will explore how to improve your marketing effectiveness across the digital platforms, making the most of digital products such as ePub, Audio and ePDF, how to leverage the creation of accessible ePubs of your front and backlist as part of your strategy, and boosting Direct to Consumer sales through an effective website. With guest speakers Joshua Tallent of Firebrand Technologies, Fredric Nachbaur of Fordham University Press, and Sarah Arbuthnot from Supadü, you don't want to miss out on this invaluable thought-leadership webinar!
Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this webinar, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfilment, as well as an overview of useful analytics you can get from their systems.
Backlist title sales are crucial for any publisher but can all too easily slip through the net. We discuss ways to enhance title visibility for your backlist titles and boost backlist sales from your website. From enriched metadata, website search, flash sales, social media campaigns and special collections, there are numerous ways to monetize your backlist and increase sales.
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