SEO methodology can seem overwhelming and complex but there are lots of brilliant SEO tools available to help with content management. The Yoast SEO plugin is one of these wonderful tools and we’ll talk you through how to use it.

‍Why is SEO so important?

‍SEO is crucial to your business. It makes your websites more visible which increases traffic and provides more opportunities to convert visitors into buying customers.

SEO techniques will boost your rankings in organic searches and therefore increase sales on your own website and through third parties like Amazon. Key words and key phrases are essential here and play a huge part in discoverability.

SEO is an inbound marketing tool because you are sending relevant information to users who are ‘interested in you’. According to HubSpot’s most recent State of Inbound report, 59% of marketeers said that inbound practices provided the highest sales conversions.

Overall, SEO enhances web discoverability by attracting new users and helping you to achieve your KPIs and target sales.

What is Yoast SEO and how will it help?

Yoast SEO is a WordPress plugin designed to help make your site as engine-friendly as possible. It allows you to set your targeted keywords (and analyse their performance), manage sitemaps and meet the highest technical SEO standards.

How to set up Yoast in 7 simple steps:

1. Install the plugin
2. Run the configuration wizard
3. Choose your site environment as Option A (unless you’re working on a development site)
4. Choose your website type
5. Insert your URLs for indexing
6. Choose what content should appear in your search engine results
7. Choose the organization

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Yoast Metabox

The Yoast Metabox is how you can optimize and analyze your content. You can make changes and improvements to your SEO on a day-to-day basis.

The Metabox has 5 key features:

• Snippet Preview (this is what your page/site looks like in Google’s search results)
• Readability Analysis (Yoast analyses how readable your content is and makes suggestions of how to improve it)
• Focus Keyphrase (analysis on the effectiveness of your website and meta descriptions)
• Cornerstone Content (allows you to choose the most important pages you want to rank highest in search engines)
• Social Media (manually configure how your content will look on social media)
  

The Supafolio plugin with Yoast provides even more features, such as indexing product pages automatically, making the whole process even faster and simpler.

Please do get in touch if you want to find out more about Yoast.