One of the many advantages of Shopify is its relationship with Amazon. Shopify users in the US can create Amazon listings through their Shopify account, sync their inventory across both channels, order from Amazon and track sales from both channels. Supadu and Shopify is already a powerful combination (as we explain here) because of our seamless distribution integration and enhanced title and product pages. But adding Amazon into the mix will further boost your discoverability and you will end up with a publishing-centric functionality on top of what you already have.

Supadu for Shopify is the best eCommerce entry-level offering on the market, designed for trade and academic publishers. Find out more

How to connect Shopify with Amazon?

Log into your Shopify account, click the plus (+) sign next to Sales Channels and select Amazon. Or you can visit the Shopify App Store for more details.

What are the benefits of using Shopify and Amazon?

“The big benefit is being able to continue to use Shopify as the center to manage your business and to keep all of that back office, nitty gritty operational stuff […] in one place” – Brandon Chu, Director of Product at Shopify

How to use Amazon to your advantage?‍

• To help generate good reviews, send clear confirmation emails after the purchase.
• Amazon gives you limited data. However, if you use a sponsored ad for some new titles with Amazon you can use the data to evaluate keyword performance. You can then apply this to your SEO.
• Ensure you understand your market and your competitors. Read reviews on your own titles and other publishers’ reviews and see when competitors are out of stock. That might be the time to increase your ads and be strategic.
• Make sure your product is clear and concise. Choose your title carefully, use good quality photos and write short, relevant bullet points in the description. Customers make a judgement on a product so quickly!
• Use promotions. Amazon have an Early Review Program which gives early reviewers a monetary reward. This is a good opportunity for new sellers to promote their products.

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