This partnership fully integrates Bowker’s Book2Look Biblet samplers into the Supadu product suite. Supadu’s website and eCommerce solutions are all designed to enhance product discoverability and engagement, ensuring Trade and Academic Publishers and University Presses maximum website effectiveness and sales conversions.
Sarah Arbuthnot said “We are thrilled to be partnering with Book2Look with their embeddable and shareable book previews. A good book preview enhances the reader experience of a online bookstore website and helps increase sales conversions".
Beat Barblan, the General Manager of Bowker says "Supadu is the perfect partner for book2look. The solutions they provide to publishers align with our mission to make books more discoverable to more readers. We have seen that customers who preview our "Biblets" are more likely to purchase. Offering this technology to Supadu customers will create a more robust e-commerce experience."
Mary Carlomagno, the Director of Sales and Business Development for Bowker adds, "It's really about engaging the reader. Book2look is an online hand selling tool, essentially putting the book in the customers hands, digitally."
Bowker’s Book2look Biblets provide the perfect way to sell and market your books. Biblet’s “look inside” experience replicates flipping through pages in a bookstore, allowing publishers to share books with their followers, readers to peek inside the book, discover more about the author, the content, watch videos and listen to audio clips, and even go ahead and purchase the book from selected retailers. Booksellers can spread their own customized Biblets linking them back directly to their own online store.
Supadu is the global, leading provider of website and direct-to-consumer eCommerce solutions for trade and academic publishers, and university presses. It has more than 270 customers serving publishers of all sizes including HarperCollins, Ingram, MIT Press, Princeton University Press, Casemate, and Manchester University Press. Supadu’s beautiful data-driven, accessible websites have been proven to enhance title visibility and sales.
To learn more about Supadu, visit www.supadu.com
Bowker provides products and services that make books easier to discover, evaluate and experience connecting authors, publishers, booksellers, with readers from essential identifiers such as ISBNs and barcodes to editing and copyright protection assistance to marketing and publicity tools Bowker offers a wide range of resources to help authors publish and promote their titles.
Bowker - mcarlomagno@bowker.com
Supadu - Sarah.arbuthnot@supadu.com