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Nashville, TN | September 24-26 The PUBLISHING INNOVATION FORUM is an in-person event where book publishing professionals from all sectors of the industry can come together, learn from from each other, and exchange ideas. You’ll hear how thought leaders from across the industry are adapting to the changing publishing landscape and pushing boundaries to lead their companies (and content!) into the future.
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If the pandemic has taught us anything, it's the importance of bringing people together, even if that's in the online sphere! How can you build a community through your website and social media? How can you make the most of a surge in online bookselling and book marketing to increase book sales? Supadu's Sarah Arbuthnot will explore social media marketing, building an online community, engaging your visitors through content and providing an easy path to purchase, as ways to maximize your online book sales. Find your title, like your title, buy your title!
How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Jason Farrell (University of Toronto Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.
We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.
As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.
Enhancing title visibility is one of the key ways to boost your online book sales. From complete metadata and enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed both within your website and outside. In this webinar/workshop, Supadu's Sarah Arbuthnot will discuss how to make the most of your website and social channels to promote both frontlist and backlist titles.