.gif)
Join us as we discuss how to effectively use your marketing channels to draw your audience to your website and store. We will explore in detail how to create the most successful social media content with our guest speaker the University of Notre Dame Press. We will look at the power of API driven content, including catalogue collections, landing pages, product details pages, flash sales, book flyers, samplers - all to help drive traffic to your website.
Supadu is very excited to return to London Book Fair this year and will be exhibiting at Booth 3B44 alongside NetGalley and Firebrand, as part of the Firebrand group! Please feel free to swing by our booth and meet the team or contact us to arrange a meeting!
If the pandemic has taught us anything, it's the importance of bringing people together, even if that's in the online sphere! How can you build a community through your website and social media? How can you make the most of a surge in online bookselling and book marketing to increase book sales? Supadu's Sarah Arbuthnot will explore social media marketing, building an online community, engaging your visitors through content and providing an easy path to purchase, as ways to maximize your online book sales. Find your title, like your title, buy your title!
How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Jason Farrell (University of Toronto Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.
We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.