Supadu Events

Join us for expert webinars and round table events.

upcoming event(S)

The latest trends & direct to consumer sales checklist
December 19, 2024

The latest trends & direct to consumer sales checklist

PCPA members only

PCPA Adjunct Member Supadü is hosting a webinar for all Christian publishers on the latest trends in online book sales. Sarah Arbuthnot will share their suggested "Direct to Consumer" website and ecommerce checklist. This helpful resource will guid all those keen to sell directly from their website, as well as provide help on how Christian publishers can grow their D2C revenues without setting aside a huge expense budget! This webinar will be fun, lively and informative. Supadü will provide a helpful PDF after the webinar to all attendees.

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Discover our groundbreaking new D2C eCommerce offering
November 19, 2024

Discover our groundbreaking new D2C eCommerce offering

with Books International

Recently Supadu and Books International launched a groundbreaking new D2C eCommerce offering combining Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers. Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across websites, blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.

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Past Events

London Book Fair
April 5, 2022

London Book Fair

Supadu is very excited to return to London Book Fair this year and will be exhibiting at Booth 3B44 alongside NetGalley and Firebrand, as part of the Firebrand group! Please feel free to swing by our booth and meet the team or contact us to arrange a meeting!

Building an online community & maximizing online book marketing and sales
March 16, 2022

Building an online community & maximizing online book marketing and sales

Association of University Presses

If the pandemic has taught us anything, it's the importance of bringing people together, even if that's in the online sphere! How can you build a community through your website and social media? How can you make the most of a surge in online bookselling and book marketing to increase book sales? Supadu's Sarah Arbuthnot will explore social media marketing, building an online community, engaging your visitors through content and providing an easy path to purchase, as ways to maximize your online book sales. Find your title, like your title, buy your title!

Balancing the Supply Chain + Your Direct to Consumer Business
February 22, 2022

Balancing the Supply Chain + Your Direct to Consumer Business

with BISG

How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Jason Farrell (University of Toronto Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.

Metadata that Matters: Tailoring Your Metadata Elements to Your Recipient
February 2, 2022

Metadata that Matters: Tailoring Your Metadata Elements to Your Recipient

Firebrand Technologies

We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.

How to Maximize Your Online Book Sales with UTP Distribution & Supadu
January 26, 2022

How to Maximize Your Online Book Sales with UTP Distribution & Supadu

with UTP Distribution

As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.